AtHearth is a real estate agency offering specialized services for expats in Tokyo.

My job was to design social media posts that would increase the number of followers and customers for the business. Using a mix of service design and graphic design, I tried to understand the needs of expats in Tokyo and created designs based on the information they wanted to learn. 

Timeline: 2 months in 2022 
Tools: Figma and Canva
Results: After conducting user research with expats in Tokyo, we learned that foreign newcomers are usually overwhelmed with the following before their move:

The size of Tokyo (it IS the biggest city in the world after all)

The rumors: It's common to hear that finding an apartment to rent in Tokyo is difficult as a foreigner. Tokyo and Japan in general have strict rental procedures, and most of the time, foreigners are not allowed to rent in Tokyo without Japanese guarantors such as their Japanese bosses or companies. 

 We wanted to simplify the process of  renting; with a map of Tokyo only suggesting the most foreigner-friendly areas where foreigners could find apartments. This made Tokyo seem less daunting and our friendly graphics encouraged users to look to AtHearth for their rental needs. Through a simple message, AtHearth could get started on their rental process.  

Check out their site https://www.athearth.com/